Nokia in Indonesia

Nokia has become the dominating brand of cell phone in Indonesia, followed by Sony Ericsson and Motorola. The reasons Nokia dominated the market lies on its superiority in programs and models. First of all, Nokia offers a lot of variety of programs to use from. It has from simple programs that people can use everyday such as calendar and alarm, to the most complicated program that a cell phone can offer by using the newest technology. Through all of its variety programs, Nokia is able to allow their users to choose which ever programs they need for their lifestyle; such as music phone, communicator, and camera phone. Secondly, Nokia’s phones are also superior in its models, more specifically in its styles. Most people in Indonesia, especially teenagers, see cell phone as part of their fashions. Even some believe that cell phone, just like cars, shows the social class of the user. Therefore, since Nokia has design a more stylish cell phone than all of its competitors, most people chooses Nokia on top of the other brands.
As a conclusion, because of its user friendly programs with a stylish design, Nokia has become the dominating brand of cell phone in Indonesia.